The communication platform for student recruitment, which has replaced the previous programme catalogues, and faculty campaigns has led to changes in how the University communicates, which in turn has called for an update of the visual identity.
New colour profile and adjusted logo
The new identity contains guidelines for the use of the logo, how the logo can be combined with the sender, as well as the colour profile and fonts. The logo has been adjusted somewhat to an appearance that can be recognised from the 50th anniversary logo from last year. In the new visual identity, more opportunities of logo placement are available; now it can for instance be placed in the centre. There are no changes the fonts and hence there is no need to purchase new licenses. Just like the previous case, this adjusted identity covers two fonts for graphical production such as for instance printed products that often require a license, and two fonts that are free to use such as for instance documents and presentations.
The content of the approval by the Vice-Chancellor is very brief. It gives the Communications Office responsibility to decide on applications, and the brief decision gives us greater opportunities to adapt the identity to varying situations and needs.
Gradual implementation – first in line are new templates
Our continuous implementation of the new visual identity, for instance for print, web pages, signs and event material, will take place gradually, when needs call for action or in relation to planned ventures. This means that there is no need for all current material to be exchanged immediately, instead the updated visual identity is to be used in new productions. This means that faculties and departments are able to control the implementation process themselves. In making judgements, it should be taken into consideration what amount of people and what target audiences will be in contact with the communication in order to assess at what rate the implementation should take place.
All orders put through Inhousebyrån at the Communications Office will, from 1 November, be produced according to the new visual identity and the implementation into the University systems will follow a plan that each respective system owner will compile.
New templates for Word and Powerpoint will be available for download on Aurora from December.
Further information
More information on the visual identity, implementations and templates will be produced continuously on the visual identity page found on Aurora.
For questions on implementations of the visual identity, please turn to inhouse@umu.se
For questions on the production of the visual identity, please turn to Gunilla Stendahl, Head of the Communications Office