Plan and follow up

Planning your communication increases your chances of reaching your audience more effectively. Follow-up enables you to see whether you are achieving the desired results. Here are some tips and templates for your communication planning.

Communication plan

Do you need to make a communication plan?


How to create sustainable events.


Under construction. Have you achieved your goals? Follow up on your activities.

Assignment description - Brief


If you have any questions about communication planning, please contact the Communications Office at

Tools and methods

Tracking and monitoring trends

Some techniques to track and monitor trends.

Target audience analysis

Need to get to know your target audience a little better?

Communication goals

What do you want the target audience to know, feel and do?

Formulating your message

What do you want to say to your target audiences?

Annual wheel

Use an annual wheel to help you visualise.

Anja Axelsson