The Communications Office can provide advice both before and after production
If you produce your own graphic material, video, etc., Inhousebyrån at the Communications Office can answer any question you may have about the visual identity. Please feel free to either ask questions or send in your material for feedback and advice.
More tips and advice are available on the page Producing and ordering.
Using the visual identity:
Graphic design tool
There is a graphic design tool with templates available to all staff to support you when producing posters, simple brochures, covers, business cards, etc. All templates in the graphic design tool have been adapted to be in line with the visual identity.
Go to the graphic design tool.
Frequently asked questions
When to use the visual identity
The visual identity has been approved by the Vice-Chancellor and applies to all organisational entities of Umeå University. It is important that you apply the visual identity to all material for which Umeå University is the sender.
If possible, use the University's branded templates – Templates with logo
I need the University's logo. Where can I find it?
The logo can only be downloaded by staff members who are logged in to the Aurora staff website. Once logged in, you will see a link to downloadable files on the Logo page – Go to the Logo page.
If you are not a staff member, send a description of your need for the logo and how it will be used to grafisk-profil@umu.se.
Can I use just the round mark/seal of the logo?
No, Umeå University's logo consists of both the round mark (seal) and a sender "Umeå University" (brand text).
The logo with additional sender also includes the entity's organisational name as part of the brand text.
Exceptions
Exceptions for use of the seal alone are decided on a case-by-case basis by the Head of the Communications Office. Please send any requests or questions to grafisk-profil@umu.se.
I do not have the University's profile fonts. Do I have to use the University's font to conform to the visual identity?
No, the visual identity specifies two profile fonts and two substitute fonts. The substitute fonts are free of charge and do not require a licence. They can be used if you do not have a licence to use the profile fonts. The substitute fonts are the fonts used in templates with logo for Word and PowerPoint.
Read more on the Fonts page.